Mishra, M.N <br/><br/>
Sales promotion and advertising management 
by M.N. Mishra 
 - 2nd ed.  reprinted,2021 
 - Mumbai:  Himalaya publishing house  2021 
 - 355p. 
<br/><br/><label>ISBN: </label>8170408652 
<br/><br/><label>Dewey Class. No.: </label>X:513:8   / R1