000 00500nam a2200169Ia 4500
008 211115s9999 xx 000 0 und d
020 _a0-07-462401-6
041 _aeng
082 _a8
_bN7;2
100 _aSengupta, Subroto.
245 0 _aBrand positioning : strategies for competitive advantage /
_cby Subroto Sengupta.
250 _a1st ed /
260 _aNew Delhi :
_bTata McGraw-Hill Publishing Company Limited ,
_c1997
300 _a299p :
650 _aProduct Features
942 _cTB
999 _c40238
_d40238