000 00479nam a2200169Ia 4500
008 211115s9999 xx 000 0 und d
020 _a1-86197-054-4
041 _aeng
082 _aX:51
_bP1
100 _aShaw, Robert.
245 0 _aImproving Marketing Effectiveness : The methods and tools that work best /
_cby Robert Shaw.
250 _a1st ed. /
260 _aLondon :
_bProfile Books Ltd. ,
_c2001
300 _aVI,244p :
650 _aModern myths
942 _cTB
999 _c41517
_d41517