Aaker, David A..
Advertising Management / - Second Ed. / - New Delhi-1 : Prentice-Hall of India Pvt. Ltd.. - p560 :
0-87692-236-1
Economics
X83:8 / M2
Advertising Management / - Second Ed. / - New Delhi-1 : Prentice-Hall of India Pvt. Ltd.. - p560 :
0-87692-236-1
Economics
X83:8 / M2