Kardes, F.R. .
Consumer behavior and managerial decision making / by Frank R. Kardes. - Singapore : Addison-Wesley , 1999 - 505p ;
0-321-00199-0
Decision making
X:321 / N9;1
Consumer behavior and managerial decision making / by Frank R. Kardes. - Singapore : Addison-Wesley , 1999 - 505p ;
0-321-00199-0
Decision making
X:321 / N9;1