West, D. .
Strategic marketing creating competitive advantage / by Douglas West, John Ford, and Essam Ibrahim. - New Delhi : Oxford University Press , 2007 - 517p ;
0-19-569168-7
Management
8 / P7
Strategic marketing creating competitive advantage / by Douglas West, John Ford, and Essam Ibrahim. - New Delhi : Oxford University Press , 2007 - 517p ;
0-19-569168-7
Management
8 / P7