Manipur University Library

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Kotler, Philip .

Social marketing: influencing behaviors for good / by Philip Kotler and Nancy R. Lee. - 3rd ed / - New Delhi : Sage Publications India Pvt. Ltd , 2008 - xii, 444p :

ISBN: 978-1-4129-5647-5

Subjects--Topical Terms:
Social marketing

Dewey Class. No.: X:51 / P8

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