Lovelock, Christopher .
Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 7th ed / - New Delhi : Pearson Education Limited , 2011 - 683p ;
978-81-317-5939-4
Management-marketing
X:51 / Q1;2
Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 7th ed / - New Delhi : Pearson Education Limited , 2011 - 683p ;
978-81-317-5939-4
Management-marketing
X:51 / Q1;2