Marketing Research : An Applied Orientation / (Record no. 41279)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211115s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | 8f |
| Item number | P1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K.. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research : An Applied Orientation / |
| Statement of responsibility, etc. | by Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Addison Wesley Longman Pte. Ltd,-Indian Branch , |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXII,763p : |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Full call number | Barcode | Date last seen | Price effective from | Koha item type | invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Manipur University | Central Library Manipur University | MANI-795003 | 02/05/2003 | MANI-79500 | 8f P1 | 552/Mims | 11/29/2021 | 11/29/2021 | Text Books | 2003-02-05 |