Marketing management (text and cases in Indian context) / (Record no. 70756)

000 -LEADER
fixed length control field 00500nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211115s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-8488-341-1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - COLON CLASSIFICATION NUMBER
Classification number X:51
Item number Q2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Karunakaran, K. .
245 #0 - TITLE STATEMENT
Title Marketing management (text and cases in Indian context) /
Statement of responsibility, etc. by K. Karunakaran.
250 ## - EDITION STATEMENT
Edition statement 3rd rev. & enl. ed. /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai :
Name of publisher, distributor, etc. Himalaya Publishing house ,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 619 p. :
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Coded location qualifier Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type invoice date
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500 8   X:51 Q2 4139/Com 08/29/2022 08/02/2022 11/29/2021 Books 2016-05-17
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