Advertising and integrated marketing communications (Record no. 79508)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00383nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211115s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X83 |
| Item number | Q4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti, |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communications |
| Statement of responsibility, etc. | By Kruti Shah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai: |
| Name of publisher, distributor, etc. | McGraw Hill Education Private Limited., |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii;889p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Manipur University | Central Library Manipur University | 02/08/2021 | Social Sci | X83 Q4 | 2092/Mims | 11/29/2021 | 11/29/2021 | Books | 2021-02-08 | ||||||
| Central Library Manipur University | Central Library Manipur University | 02/08/2021 | Social Sci | X83 Q4;1 | 2093/Mims | 11/29/2021 | 11/29/2021 | Books | 2021-02-08 | ||||||
| Central Library Manipur University | Central Library Manipur University | 02/08/2021 | Social Sci | X83 Q4;2 | 2094/Mims | 11/29/2021 | 11/29/2021 | Books | 2021-02-08 |