Diversity in advertising : (Record no. 79874)

000 -LEADER
fixed length control field 00428nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211115s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - COLON CLASSIFICATION NUMBER
Classification number X83OaS
Item number P4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Williams, Jerome D.,
245 #0 - TITLE STATEMENT
Title Diversity in advertising :
Statement of responsibility, etc. edited by Jerome D. Williams, Wei-Na Lee and Curtis P. Haugtvedt .
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Psychology Press Ltd
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 447p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type invoice date
          Central Library Manipur University Central Library Manipur University 04/03/2021 Social Sci 4509.32   X83OaS P4 21/FArt 11/29/2021 11/29/2021 Books 2021-04-03
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