The media handbook: (Record no. 89790)

000 -LEADER
fixed length control field 00506 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240501155233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240501b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367775568
082 ## - COLON CLASSIFICATION NUMBER
Classification number 4
Item number R2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen
Relator term Author
245 ## - TITLE STATEMENT
Title The media handbook:
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc. by Helen Katz
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York and London:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 228p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Koha item type Currency
      Not For Loan Reference Central Library Manipur University Central Library Manipur University Textbook Section 02/16/2024 19 5968.56 4 R2 1817/Mass 02/22/2024 1 5968.56 Books INR
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