Marketing Management : Analysis, Planning, Implementation, and Control / by Philip Kotler.

By: Kotler, PhilipMaterial type: TextTextLanguage: English Publication details: New Delhi : Prentice-Hall of India Private Limited , 1997Edition: 9th edDescription: Xl, 789, I-35pISBN: 0-13-243510-1Subject(s): MarketingColon classification: Q:51
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