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Services marketing: people, technology, strategy / by Christopher Lovelock et al ....

by Lovelock, Christopher.

Edition: 5th ed / Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : Pearson Education(Singapore) Pte. Ltd. , 2006Availability: Items available for loan: Central Library Manipur UniversityCall number: X:51 P6;3 (4).

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Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.

by Lovelock, Christopher.

Edition: 7th ed / Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson Education Limited , 2011Availability: Items available for loan: Central Library Manipur UniversityCall number: X:51 Q1;2 (3).

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