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Sengupta, Subroto.

Brand positioning : strategies for competitive advantage / by Subroto Sengupta. - 1st ed / - New Delhi : Tata McGraw-Hill Publishing Company Limited , 1997 - 299p :

ISBN: 0-07-462401-6

Subjects--Topical Terms:
Product Features

Dewey Class. No.: 8 / N7;2

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