Brand positioning : strategies for competitive advantage / (Record no. 40238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00500nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211115s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-462401-6 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | 8 |
| Item number | N7;2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto. |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning : strategies for competitive advantage / |
| Statement of responsibility, etc. | by Subroto Sengupta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Limited , |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p : |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Features |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Manipur University | Central Library Manipur University | MANI-795003 | 05/17/2016 | MANI-79500 | 8 N7;2 | 1992/Com | 11/29/2021 | 11/29/2021 | Books | 2016-05-17 | |||||
| Central Library Manipur University | Central Library Manipur University | MANI-795003 | 08/14/2002 | MANI-79500 | 8 N7;2 | 283/Mim | 11/29/2021 | 11/29/2021 | Books | 2002-08-14 | |||||
| Central Library Manipur University | Central Library Manipur University | MANI-795003 | 08/14/2002 | MANI-79500 | 8 N7;2 | 49/Mim | 11/29/2021 | 11/29/2021 | Books | 2002-08-14 | |||||
| Central Library Manipur University | Central Library Manipur University | MANI-795003 | 08/14/2002 | MANI-79500 | 8 N7;2 | 50/Mim | 11/29/2021 | 11/29/2021 | Books | 2002-08-14 |